A HISTORY OF PERCEIVING THE COLOUR BLUE ACROSS CULTURES
A HISTORY OF PERCEIVING THE COLOUR BLUE ACROSS CULTURES

Summary/Abstract: The purpose of this paper is to analyse reasons why the colour blue was not perceived by ancient cultures. The explanation comes from the field of evolutionary psychology, and has to do with the fact that colours were associated with various messages, from signaling something dangerous (such as red for blood) to signaling that something is safe to eat, such as various fruit. Since blue fruits are not so often found in nature, and since noticing that the sky is blue were not vital details in ancient times, there were no reasons why the perception of the colour blue could be significant back then.

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