Rečenična kondenzacija u bh. reklamnome stilu
The Sentence Condensation in BiH Advertising Style

Summary/Abstract: At the very beginning of the work, we will write a word or two about the ubiquity and inevitability of advertising in the contemporary society and on its functional and stylish status around which long ago began to stir discussions among the traditional and modern Stylists and those discussions are still ”smoldering”. However, in terms of verbal structure of advertising their opinions are equal and according to those aspirations to nominal that can carve out different strategies and the sentence condensation is one of them. It is implemented in several aspects which we will explore and explain in that process individually, using corpus made and based on the BiH advertising market.

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