Elementi popularne kulture u romanu Orhana Pamuka “Zovem se Crvena”
Elements of Popular Culture in Orhan Pamuk's Novel "My Name is Red"

Summary/Abstract: The aim of this article is to seek some significant directions in culturalism and elements of high and low culture in the novel “My name is Red” by Orhan Pamuk. In these last years Pamuk, who is the most read Turkish author, sold many works and attracted not only domestic audience but also foreign audience, hence building himself an international career. Proof of that is a huge variety of rewards and acknowledgements, among which Nobel Prize for literature. The novel, that ensured a renowned place for Pamuk in world literature, will be here presented as attractive love story, an exciting thriller and a fascinating tale about differences in eastern and western understanding of religion, art, love and life as whole.The final goal is to show how cultural studies, and popular culture as a part of them, become dominant element in modern and postmodern novels and to prove that connection between literature and culture has become indivisible.

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