Book Review
Book Review
Author(s): Lechosław GarbarskiSubject(s): Economy, Book-Review
Published by: Akademia Leona Koźmińskiego
Summary/Abstract: Review of the book "Marketing w erze technologii cyfrowych. Nowoczesne koncepcje i wyzwania" [Marketing in the Era of Digital Technologies. Modern Concepts and Challenges] Editors: Bogdan Gregor, Dominika Kaczorowska-Spychalska PWN Publishing House, Warsaw 2018.
Journal: Central European Management Journal
- Issue Year: 26/2018
- Issue No: 4
- Page Range: 89-93
- Page Count: 5
- Language: English