ЕФЕКТИВНОСТ НА СОЦИАЛНИТЕ МРЕЖИ ЗА ПОЛИТИЧЕСКИ PR В ПРЕДИЗБОРЕН ПЕРИОД
THE EFFICIENCY OF SOCIAL NETWORKS FOR POLITICAL PR IN THE PRE-ELECTION PERIOD

Summary/Abstract: The article focuses on the possibility of dialogue between politicians and the electorate in Bulgaria through the online PR tools. In this connection authors view social networks as a communication tool in the context of pre-election political PR because they are a platform that reflect the pulse of society, show the problems, social tensions and activate the declaration of civil status. At the same time, the social networks emphasize the essence of political PR as a technology for building a communication bridge between the electorate and the political subjects. The period of empirical study is determined by the most active time of political communication in Bulgaria – the official start and final of the media campaign.

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