Дигитални комуникационни умения за професионална реализация на студентите
The Need of Digital Skills for Successful Professional Realization of Students

Summary/Abstract: There is a growing use of information and communication technologies (ICT) in all areas of social and economic life. Proof of this is the introduction of innovative technologies in various production processes, the effective electronic services offered to businesses and citizens, management using cloud computing, Big Data and artificial intelligence, the implementation of distance learning, and networking of people. This article examines the importance of digital skills and the need of basic digital skills. Digital technologies have a perceptible impact on innovations, economic growth, the labor market and the type of digital skills for citizens that are necessary not only for successful professional realization but also for participation in public life and maintaining social contacts. The text presents data from an empirical study which focuses on operational and information digital skills (according to classification of Van Dijk) as a main prerequisite for successful professional realization of students in the higher education system. The method used for data collection is a questionnaire constructed in accordance with the European Digital Competence Framework for Citizens (DigComp 2.1).The authors present analysis of current students' digital communication skills including interaction through technology, sharing information and content, using online resources for educational purpose, and the level of digital skills acquired through various educational activities. The need for improvement of digital skills is outlined, development guidelines are given to help adapt the educational process to the new requirements of the digital economy.

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