WHY & PERFORMANCE IMPACT OF GREEN MANAGEMENT & SUSTAINABILITY IN INDIA
WHY & PERFORMANCE IMPACT OF GREEN MANAGEMENT & SUSTAINABILITY IN INDIA

Summary/Abstract: Globally and in India also, there is increasing interest in green management and sustainability. This paper studies the reasons for green management and sustainability and its impact on performance in top 100 firms in India. The reasons for green management and sustainability vary across sectors. „Compliance with legislation‟, „Global Environmental Concerns‟, „Responsible Corporate Citizen‟, „Carbon Credit Initiatives‟ and „Competitive Advantage‟ are the major reasons for companies to go for green management and sustainability. The impact on performance is mixed. It varies across sectors. It is found/ talked about more in sectors like Chemical, Oil & Gas and Metals. It was found that 54% (27 out of 50) of the private companies had an impact on their performance whereas 42% (21 out of 50) of the public companies had an impact on their performance by doing green management. However, the impact on performance is not dependent on whether the company is public or private but it depends more on the type of industry they belong to.

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