ARE THE TURKISH COMPANIES READY FOR THE GLOBAL BUSINESS? CULTURAL CHALLENGE AND ITS MANAGEMENT
ARE THE TURKISH COMPANIES READY FOR THE GLOBAL BUSINESS? CULTURAL CHALLENGE AND ITS MANAGEMENT

Summary/Abstract: Globalisation, increasing competition and rapid advances in information technologies have affected the business worldwide and forced the companies to adapt to changing business conditions. Under these changes and development, companies need to be creative, innovative and produce global products and strategies in order to survive. Companies are striving to engage in international business activities to increase their market presence in global markets and improve their competitiveness. Turkish companies also are trying to catch up with business world by involving international business activities. This article presents the main challenges facing Turkish companies abroad. The article particularly tries to answer two fundamental questions: What are the cultural differences and associated challenges for Turkish companies in cross-border business interactions and how to deal with these challenges and how to turn them into competitive advantage? This article also outlines other possible challenges that Turkish companies may confront abroad and additionally discusses the role of Turkish managers in cross-border business relationship. The study concludes with some recommendations to for Turkish companies.

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