РИСК МЕНИДЖМЪНТ В ДЕЙНОСТТА НА ФРАНЧАЙЗОДАТЕЛЯ
RISK MANAGEMENT IN FRANCHISER’S ACTIVITY

Summary/Abstract: The emphasis in this study is on the development for assessment of the risk in the franchiser’s business. The aim of the research is based on theoretical interpretation of the functions and the roles of the risk management concept to adapt a risk valuation algorithm based on comparative analysis. The development of the methodology for the empirical research is based on a quantitative and comparative approach to the risk assessment of the example of the Bulgarian courier companies “Econt” and “Speedy”. The regression analysis for both companies confirms the dependence of applied risk factors, which contributes to the implementation of a risk management model.

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