Приложение на регресионния анализ при управление риска в дейността на франчайзодателя
Application of regression analysis in managing the risk in the franchiser’s business

Author(s): Petya Yordanova
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: risk; franchiser; risk management; regression analysis
Summary/Abstract: Modern economic development provides essential challenges that affect the development and behavior of small and medium-sized businesses in the global economic environment. By analyzing the economic system, it can be summarized that the market economy business is carried out under conditions of an economic situation that is not calm and secure but rather dynamic and risky. Developing franchise business is a process that is associated with a continuous transition - in time, participants, money resources. Based on this assertion, the risk and associated management is a continuous cycle of identifying, evaluating and monitoring the various situations that affect the achievement of the operational and strategic goals of the franchisor. In this regard, this report focuses on the most significant advantages and disadvantages of applying the regression analysis based on risk management in the business of the franchisor.Key words: risk, franchiser, risk management, regression analysis.

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