KONKURENTNOST OBRTA KAO OBLIKA SOCIJALNOG PREDUZETNIŠTVA
COMPETITIVENESS OF CRAFTS AS A MODEL OF SOCIAL ENTERPRISE

Summary/Abstract: Craft represents the independent and permanent performance of permitted and registered economic activities in the basic, supplementary or additional occupation of natural persons with a view to obtaining profit generated by production, turnover or provision of services on the market. All economic and other activities that are not prohibited by law and which are not regulated by a special law are permitted. On the other hand, social enterprises represent the form of social entrepreneurship, which does not operate solely on the market, but focus on the welfare of society and the abandonment of social goals. This allows them to undertake funding sources such as various funds and donations. This paper deals with the possibilities of increasing the competitiveness of crafts, as a form of social entrepreneurship. We identify problems that business owners face when conducting business, and suggest guidelines that can enhance the entrepreneurial ambience that will ease business.

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