TÜRK ANLATI GELENEĞİNDE ANLATICI MERKEZLİ DEĞİŞİM/DÖNÜŞÜM: GELENEKSEL HİKÂYECİLERDEN MEDYATİK HİKÂYECİLERE
NARRATOR-CENTRIC CHANGE/TRANSFORMATION IN THE TURKISH NARRATIVE TRADITION: FROM TRADITIONAL STORYTELLERS TO MEDIATIC STORYTELLERS

Summary/Abstract: Audio-visual media is, today, one of the most important instruments that shape, change and transform the culture. The media transforms tradition into a product in the context of consumption culture and transfers it back to its owners. Television, as in other traditions of oral culture, acts as a visual, auditory and written memory for the tradition of storytelling. Traditional storytellers began to disappear in the XXI. century. During this period, television created a curious audience to watch/listen to traditional and modern stories. With the new context, the owner of the tradition, curious, constructive, supervisory audience mass has transformed into a broader and composed of different social strata, passive, far away from the traditions and a consuming audience. The storytelling tradition, which has begun to become ineffective with the emergence of new actors of the modern era, is tried to be continued in a new world constructed with different characters in television series.

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