Logos i retorika: ili o projektu nove filozofske retorike
Logos and Rhetoric: Or on the Limits of Plato’s Philosophical Rhetoric

Summary/Abstract: Abstract: Th e author discusses the scope and limits of both Plato’s criticism of rhetoric in the Gorgias and of his project of new philosophical rhetoric in the Phaedrus. In these two dialogues Plato does not change his attitude towards rhetoric as it may appear at first glance. In both of them he radically criticizes the rhetorical practices of his time. Th e novelty of the Pheadrus is the introduction of a new rhetoric, based on philosophy, which needs fulfill three conditions. Firstly, the rhetorical logoi should be composed in such manner that they represent inseparable parts of the organic whole of an oration. Secondly, rhetorical speeches should be based on the strict dialectical rules of collection and division. Finally, philosopher rhetorician must “guide the souls” of his listeners in such a way that he radically influences the forming of their souls by following the philosophically founded educational or legal ideal. Plato’s unfinished project was never fully accomplished nor was it ever again set up with such great ambition.

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