Tygodniki opinii – użyteczny instrument marketingu politycznego?
Opinion-Forming Weeklies – A Useful Instrument of Political Marketing?

Summary/Abstract: The main objective of the article is an attempt to determine the marketing utility of opinion-forming weeklies in the view of political actors. The following chapters include answers to questions, such as: 1. What kind of functions in the political debate are fulfilled by opinion-forming weeklies? 2. What distinctive features are related to the concept of political marketing? 3. What kind of marketing instruments remain at the disposal of politicians in pluralistic systems? 4. What is the significance of the marketing utility of opinion-forming weeklies in the view of political actors appealing for public support?

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