The first e-commandment : thou shall not track without consumers' informed consent
The first e-commandment : thou shall not track without consumers' informed consent
Author(s): Ioana Vasiu, Lucian VasiuSubject(s): Law, Constitution, Jurisprudence
Published by: Asociaţia Ştiinţifică de Dreptul Proprietăţii Intelectuale
Keywords: online privacy; personally identifiable information, online tracking; behavioral advertising; cookie; informed consent; opt-out.
Summary/Abstract: Online tracking consists of actions executed by website operators to record users’ usage habits, interests, and preferences. In this article, we discuss the online tracking techniques, we look into several cases of online tracking brought to courts, and argue that new laws must be enacted that would address the issues in a more comprehensive and effective manner.
Journal: Revista Română de Dreptul Proprietăţii Intelectuale
- Issue Year: 2012
- Issue No: 03
- Page Range: 197-201
- Page Count: 5
- Language: Romanian
- Content File-PDF
