Odra w Pruszkowie i w fantazjach użytkowników lokalnych grup w mediach społecznościowych. Analiza metodą motywu fantazjowania
Measles in Pruszków and in the fantasies of social media group users. A fantasy theme analysis

Summary/Abstract: The aim of this paper is to present the results of a fantasy-theme analysis, a method of rhetorical criticism designed to examine stories developed in interactions and shared among the members of a “rhetorical community.” The object of the analysis are discussions on the topic of a “measles epidemic” in Mazovia region in Poland in November 2018. The material was mainly taken from social media groups addressed to local audiences. Fantasy themes in local discourse are identified, which leads to the reconstruction of prominent fantasy types and rhetorical visions (such as “only narrow-minded bigots do not vaccinate children,” “vaccination does not protect you against illness, everything is a lottery” or “measles is a normal childhood illness”). The themes that are popular in local discourse are subsequently compared to the ones present on the national and global level of debate, with conclusions touching on their persuasive force.

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