Вариации върху организационната репутация в среда 4.0 – борба за доверие в условия на комуникационен излишък
Variation of the Organisational Reputation in A 4.0 Environment - Fighting for Trust under the Conditions of Communicational Abundance

Summary/Abstract: Social changes, coupled with technologies' and communications' development in the past few decades, result in a complicated environment of interactions, and give rise to a specific matter in the reputational communication field. Organisations are faced with presenting their vision and actions under the conditions both of communicational abundance and of radical changes triggered by: globality, the synergism in social online groups, artificial intelligence (AI), etc. This process clearly outlines tendencies which present both scientific and practical questions with a strong interdisciplinary bias.

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