MEDIATISATION, MEDIATED COMMUNICATION AND ARTIFICIAL INTELLIGENCE (AI) - SOME APPEARANCES IN TODAY’S MEDIA
MEDIATISATION, MEDIATED COMMUNICATION AND ARTIFICIAL INTELLIGENCE (AI) - SOME APPEARANCES IN TODAY’S MEDIA

Author(s): Plamen Atanasov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Internet; Meta-communication; Artificial Intelligence; Mediatisation; Psychological Influence
Summary/Abstract: Web 4.0, Fourth industrial revolution, Globalisation, Mediatisation and Computers:all of them have an impact on today’s social interactions. Their reflections on the way we think, as well as the presumption there is a form of artificial intelligence that affects human communication,are matters discussed in an increasing number of scientific and practical research papers. Our everyday life becomes increasingly dependent on the media, which leads to the problem of managing the effects of the computer-mediation in the Web. Unknown variables become an important way of psychologically influencing mass perceptions and beliefs in a desired direction. Artificial intelligence interferes with our meta-communication ever more frequently.In the present paper, existing psychological concepts are applied to a wide range of practical examples from everyday life, so as to explore the nature of some of the unknown variables faced by today’s media. Furthermore, featured is an, at least partial, discussion of the threats posed by overlooking computer-mediated intrusions in the mainstream and other media effects.

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