Dny na monoski 2013 – Příklad propagace APA pro širokou veřejnost
Monoski days 2013 – An example of APA promotion

Summary/Abstract: Actions implemented in the four ski areas in Bohemia and Moravia had two main objectives. The first was to attract skiing especially those people with disabilities who have never ski on monoski to create the positive attachment to the sport, or other incentives to operate. The second objective was to present monoskiing to public. First, through media campaigns on the web, on billboards and radio. Either directly in the ski areas that gave them the opportunity to experience firsthand skiing monoski interested from the healthy skiers.

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