ФЛЕШМОБ ЯК НОВИЙ ТИП СУЧАСНОЇ ПЕРФОРМАНСНОЇ КОМУНІКАЦІЇ
FLASHMOB AS A NEW TYPE OF MODERN PERFORMANCE COMMUNICATION

Summary/Abstract: The purpose of the article is to investigate the phenomenon of flashmob as a new type of performance communication that is used to convey important political and social messages; classify existing types of this format. The methodology of the research includes general scientific methods of analysis, synthesis, comparison, as well as cultural and sociological methods for revealing the sociocultural essence of the phenomenon of flashmob as a communicative form of the present. The scientific novelty of the work is to broaden the notions of flashmob as an operational means of manifestation of public opinion, in contrast to a rally or demonstration, which makes it possible to draw attention to a particular social problem. It is argued that the flash mob is a modern technology capable of implementing the organization of actions of citizens in the conditions of a metropolis due to the existence of network communications to carry out a particular activity.

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