Івент-технології як інструмент формування державного іміджу
Event-Technologies as a Tool for Forming the State Image

Summary/Abstract: The purpose of the work is to investigate the problem of forming the image of the state through the use of event technologies. The methodology of the research is based on analytical, historical, comparative methods and method of generalization, which allows investigating historical transformations of state events as a modern communicative tool when the event becomes a unique means of social communication. The scientific novelty of the work consists in theoretical generalization and proof of the importance of the importance of professional event technologies in the formation of the state image of the country by organizing events and state holidays as an effective tool of public communication, which positively influences the formation of public opinion. Conclusions. As a result of the research, it was proved that the attractiveness of state events, their brightness, external effektiveness achieved through an effective state event, should make them an important tool in the formation of an attractive public opinion and, more broadly, the mass consciousness of a society based on national-patriotic values. The modern audience strives to receive information that will be presented to it in an interesting, vivid and understandable format for it. Thanks to the above, the effective development of manifestations of performance communication (including within the limits of the event technology) is a sign of modern culture. State events, created on a professional basis, gradually reach a high aesthetic level and support in the public a sense of unity, patriotism, healthy optimism, necessary in today's conditions.

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