Бальна хореографія в сучасному медійному просторі
Ballroom choreography in the modern medical space

Summary/Abstract: The purpose of the article is to study the synthesis of ballroom dance and media industry. The methodology of the research is based on the principles of objectivity, historicism, multifactor, system, complexity, development, and pluralism, and to achieve the goal, the methods of scientific knowledge are used: problem-chronological, concrete historical, statistical, descriptive, logical-analytical. Scientific novelty. Interrelations and interactions of choreographic art and mass media in the historical retrospective are revealed; The prospects for the development of commercial ballroom choreography in the conditions of modern media space are outlined. Conclusions. Due to the popularization of traditional dance forms, they are transformed by the terms of mass media culture. An example of this is the active development of commercial ballroom choreography - the creation of individual dance productions for the film industry, advertising, fashion shows, music videos for video format, various television programs, mostly in the form of reality, etc.

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