Interactivity of Mass Media to the Activity of the Child at School and Outside It
Interactivity of Mass Media to the Activity of the Child at School and Outside It

Summary/Abstract: Article: Interactivity of Mass Media to the Activity of the Child at School and Outside It, is an attempt to show, from one side, roles which in contemporary reality are performed by publishers, on the other to arouse awareness of defined threats of communicated contents which are exerting influence on family functioning and the education process. It also means the simultaneous effort taken in order to formulate positive, as well as pejorative influences of mass media on conducts of the child with the simultaneous suggestion for parents and carers, with regards to the conducts essential to the safety of their charges. The present time of the 21st century constitutes the standardized conglomeration saturated with the ideology of global order. Everything strives for progress and connected permanent profit as well as fast (immediate) effects of decisions and actions, forms circumstances in which media fill child’s free time which is often free of parental supervision. In consequence, contemporary childhood, appears to be the peculiar developmental period, in which mass publishers dominate and play the decisive part. Shifting the educational accent results in polarization of social roles cause that with the consent of adults children become media helots.

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