Media interaktywne w kreowaniu wizerunku miast
Interactive Media in Creating Image of Cities

Summary/Abstract: London, Paris, Venice, Berlin, Beijing are the cities that have managed to create a strong brand over the years. While arousing certain associations they attract both tourists and business circles. Polish cities are also the ones that more and more often endeavor to create a positive image. Interactive media can prove to be a way to success here as they create specific experiences and evoke related emotions. The article attempts to determine possibilities that interactive media create in the process of developing the images of city and region branding.

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