Komunikowanie o społecznej odpowiedzialności między przedsiębiorstwem a interesariuszami
Communication on Corporate Social Responsibility between the company and stakeholders

Summary/Abstract: Corporate Social Responsibility is less and less often treated as a debatable concept which needs to be convinced. Currently, the overriding issue is how to develop it and implement into the managerial practice. Communication is one of key elements of success for a proper understanding and practical application of Corporate Social Responsibility concept. The purpose of the article is to introduce the issue of communication about Corporate Social Responsibility in the light of stakeholders relationship management.

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