Опаковките на шоколадовите изделия - мотив за потребителски избор и инструмент за конкурентноспособност на организациите
Chocolate products packaging - a motive for consumer's choice and a tool for competitiveness of organizations
Author(s): Kiril Radev, Gabrina SvetoslavovaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Financial Markets, Accounting - Business Administration, Marketing / Advertising, Tourism, Human Resources in Economy, Socio-Economic Research
Published by: Нов български университет
Keywords: organizational development; strategic management; marketing; entrepreneurship; organizational culture
Summary/Abstract: The report presents the results of a scientifically research study with the main purpose:Investigation of the impact of chocolate products packaging offered on the Bulgarian market on the choiceof product, respectively the opportunities for competitiveness of the organizations. In a logical sequence are presented the results of: the analysis of the regulatory framework regulating the type and content characteristics of the packages and the study of the influence of chocolates packaging offered on the Bulgarian market on the product selection and the competitiveness opportunities of the organizations. As a result of achieving the main goal, conclusions and recommendations have been made to improve the competitiveness of organizations through the processes of product selection, as a function of their packaging
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 4/2019
- Issue No: 1
- Page Range: 169-191
- Page Count: 24
- Language: Bulgarian
