Innowacje marketingowe u detalistów działających na polskim rynku e-commerce
Marketing Innovation at Poland Retailers on E-commerce Market
Author(s): Andrzej Pomykalski, Bartłomiej StopczyńskiSubject(s): Marketing / Advertising, ICT Information and Communications Technologies, Business Ethics
Published by: Społeczna Akademia Nauk
Keywords: innovation marketing; e-commerce; m-commerce; social media
Summary/Abstract: Innovation marketing has become an important tool for business to compete on the market. Stores operating in Poland use them in their business. It is important that they meet buyers needs. In this article authors describe selected marketing innovation and show their importance in the functioning of retailers.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 9.1
- Page Range: 141-153
- Page Count: 13
- Language: Polish