Współczesny klient a strategie jego pozyskiwania, utrzymywania i rozwijania z nim stosunków
Contemporary Customer, Strategies for his Acquisition, Maintaining and Developing Relations with him

Summary/Abstract: It is known that the problem most companies in developed countries struggle with is not what, how much, when and how to produce or provide a service but how to sell it all and turn into cash (money). Businesses try to plan their production to market needs reported by idealized rule ‘one order – one product’. In spite of such approach, many companies face the problem of overproduction and the impossibility to sell the produced units. Therefore, they are forced to sell them cheaper and sometimes even below the incurred costs, because of at least two reasons: firstly – high costs of warehousing and, secondly – the dynamic progress that can be seen in launching of the so-called ‘market novelties’ means that the ‘moral depreciation of the product’ will soon occur. In a plant processing electronic garbage there are stacks of unopened boxes with brand new, unused equipment. What is the reason that it will soon be converted into prime factors? Well, it could not be sold before it grew old, not physically in terms of time, but technologically. There are newer gadgets queueing to shop shelves.

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