Relacje społeczne i ekonomiczne doświadczane w pracy a wizerunek przedsiębiorstw turystycznych jako pracodawców
Social and Economic Relations Experienced in the Work and the Image of Tourism Enterprises As Employers

Summary/Abstract: The article presents the problem of the image of a tourist enterprise as an employer. The differences in the meaning of such concepts, related to the image, as identity and reputation were indicated. Then, the specificity of the work in tourism industry was characterized. The next part of the paper presents methodology and the results of the original empirical research that has been conducted among 158 students of three Higher Educational Institutions (HEI) that have been located in the Tricity, tourist destination of Northern Poland, and offered tourism and/or hospitality courses. This study analyzed the experience of work in the tourism industry acquired by students during the implementation of their studies, particularly in terms of social and economic relations and the respondents' employment aspiration in the industry. The study findings proved positive relationships between both social and economic aspects of work and students’ attitudes towards working in the tourism industry upon graduation. The results of this study cannot be generalized. However, they provide interesting information on the perceived attractiveness of tourism enterprises as potential employers, providing basis for discussion and recommendations for the industry.

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