Wybrane problemy zarządzania marketingowego grawitacyjnymi torami saneczkowymi jako produktami na rynku turystycznym w Polsce
Selected Problems of Marketing Management on Gravity Toboggan Runs as Products of the Tourism Market in Poland

Summary/Abstract: The growing tourist demand in Poland encourages companies and destinations to offermore and more new leisure time attractions. One of such attractions is gravity-driven toboggan run (GTR). The authors identify key factors of attractiveness of GTR, which should be taken into account in the process of managing this product on the tourist market. To achieve the goal, analysis of secondary and proprietary sources was appliedusing the method of netnography and the synthesis of the obtained results. Managers of any GTR in Poland (in companies and destinations) can use the described factors for the development of their offer to leisure time tourists. The authors are aware of the limitations associated with these studies and the conclusion resulting from the analysis of only a part of the variables changes in tourism demand in Poland, as well as further development of GTR. The subject of functioning and development of the gravity to boggan runs in Poland seems to be interesting. The offer of GTR requires further observation and analysis. The article is a review, and at the same time it presents a concept of product development of GTR as attractions of the tourist destination.

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