Organizacja i koncepcja marketingu w przedsiębiorstwach rekreacyjnych na przykładzie fitness klubów z województwa śląskiego
The Organization and Marketing Concept in the Recreational Companies on the Example of Fitness Clubs from the Silesian Voivodship

Summary/Abstract: The aim of the article is the analysis of the marketing activities of fitness clubs from the Silesian voivodeship. We diagnosed the following research problems: the marketing structure analysis, the directions of development and the importance of implementing marketing, the assessment of the marketing effectiveness and efficiency in fitness clubs operating in the Silesian voivodeship. The results of the research presented in this article and the discussion that they create allow to form a general conclusion that the fitness clubs from the Silesian voivodeship put a big emphasis on implementing marketing in their organization. The important factor is that all the researched fitness clubs in the Silesian voivodeship apply control methods of their marketing activities. This control usually refers to the assessment of effectiveness of reaching aims in the following areas:promotion, price and product, a well as effectiveness of product and promotion.

• Details
• Contents