Selected Crowdsourcing Paradoxes – a Literature Review
Selected Crowdsourcing Paradoxes – a Literature Review

Summary/Abstract: Crowdsourcing is a complex and multidimensional concept, which may lead to numerous misunderstandings. It belongs to the group of “paradoxical” phenomena. In particular it is possible to observe numerous paradoxes at the level of the virtual communities.The awareness of this fact is important in particular in the preparatory phase of crowd sourcing, in which the organisation identifies problems, makes decisions whether or not and in what time it should entrust their solving with an undefined and anonymous virtual community. Identifying these paradoxes may also increase the efficiency and success of crowdsourcing initiatives. The aim of the article is to identify the key paradoxes of crowdsourcing. The research was conducted based on a review of literature on management sciences. The obtained results enable indicating that crowdsourcing isthe source of many benefits and positive effects, but it can also be harmful to the organisation and cause effects that are opposite to those intended. Too much information may make communication impossible, decrease the virtual community’s motivation foraction and lead to the outflow of valuable information, loss of image, inertia, bureaucratisation, and decrease of the organisation employees’ involvement.

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