Kreowanie wartości dla klienta w podmiotach usługowych z kapitałem zagranicznym
Creating Value for Customer in Service Providers with Foreign Capital

Summary/Abstract: Building customer value in enterprise of services allows to create and increase customer’s satisfaction and build long-term relationships with them. Service companies that create customer value represent marketing orientation entities, that is, recognizing in their business the key position of the consumer. The adoption in the service company of customer orientation means, inter alia: systematic examination of the needs, preferencesand satisfaction of customers; addressing the offer to the requirements of individual market segments; shaping marketing tools in a way the purchaser needs. The aim of the article is to assess creating value for clients by service providers with foreign capital on the Polish market and attempting to model the presentation of factors benchmarks value to the consumerin the services. The article is an analytical study using the results of direct research carriedout in 2017 years of direct interviews at the sample of 153 services companies with foreign capital. As a result of modeling, two constructs were obtained: shaping service tasks and implementing the service delivery process. From the point of view of the service provider,these factors play a key role in the sales process.

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