ZACHOWANIA NABYWCZE W INTERNECIE E-KONSUMENTÓW W AUSTRII, NIEMCZECH I SZWAJCARII
ON-LINE PURCHASING BEHAVIOR OF E-CONSUMERS IN AUSTRIA, GERMANY AND SWITZERLAND

Summary/Abstract: The aim of the article is to present selected determinants of e-purchasing behavior of consumers in Austria, Germany and Switzerland and to present the results of research of e-purchasing behavior. The article presents the results of field research conducted on-line survey (years 2014–2015). The research shows that e-consumers in selected European countries are active buyers of products on the Internet. They use of on-line information sources, and also fundamental determinants of on-line shopping is possible to compare offers various manufacturers and the opportunity to purchase 24 hours a day.

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