Le rôle du mot dans le discours des campagnes sociétales
The persuasive role of the word in the discourse of public service advertising
Author(s): Agnieszka WochSubject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: discourse analysis; persuasion; persuasive function of communication; social advertising; discrimination; racism; homophobia; serophobia
Summary/Abstract: The current article is an analysis of the discourse used in campaigns of public service advertising which aim at fighting racist, homophobic and serophobic discrimination. The author examines the persuasive role of the word employed in this type of mass communication by analysing a corpus of French and Polish campaigns launched by governments and non-governmental organizations between 1997 and 2017.
Journal: Białostockie Archiwum Językowe
- Issue Year: 2019
- Issue No: 19
- Page Range: 403-413
- Page Count: 11
- Language: French
