Nowe trendy marketingowe usług logistycznych w handlu elektronicznym
New marketing trends of logistics services on e-commerce

Summary/Abstract: In the logistic services needed are incentives to raise their level. Hence the desire to significantly improve and extend the impact of marketing on customer service. Marketing approach is thus deemed essential element of projecting to improve the provision of logistics services in e-commerce. Electronic marketing logistics processes online trade boils down to action to support the logistical processes associated with the organization flows, handling and delivering products to the customer. The article is an introduction to the subject of the provision of logistics services in e-commerce, using modern marketing solutions. It presents and discusses the most important new trends in marketing logistics as part of doing business on the Internet

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