An Overview of Selected Missions and Strategies of Higher Schools in Poland
An Overview of Selected Missions and Strategies of Higher Schools in Poland
Author(s): Małgorzata CiecioraSubject(s): Energy and Environmental Studies, Higher Education , Economic development
Published by: Społeczna Akademia Nauk
Keywords: Polish higher education; strategy; mission; market economy
Summary/Abstract: The concepts of “strategy” or “strategic planning” have traditionally been associated with the military context or with the business environment. The question arises whether they can serve as effective instruments for development of higher education institutions as well. An attempt of an analysis of the mission statements and strategies of some of the well-established, high-ranked higher schools in Poland was made. The findings show that, although it is difficult to estimate to what extent Polish higher schools treat their mission statements and strategic plans as the sources of competitive advantage and not just marketing tools, the process of implementing strategic thinking in higher schools in Poland has already started.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 7.1
- Page Range: 43-57
- Page Count: 16
- Language: English