Продуктовий консалтинг: сутність, основні послуги та технології
Product consulting: concept, main services and technologies
Author(s): O. O. NabatovaSubject(s): Marketing / Advertising
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: marketing consulting; product range; product matrix; assortment policy; portfolio analysis; product portfolio optimization;
Summary/Abstract: The article defines the content of product consulting and its basic services. The features of the analytical toolkit of marketing consulting on issues of development and improvement of product policy of the client organization are considered. Special attention is paid to the formation of marketing understanding of a product of the firm and its product matrix. The methods of analysis and ways of optimization of the firm’s product portfolio are summarized.
Journal: Економічна теорія та право
- Issue Year: 4/2019
- Issue No: 39
- Page Range: 83-98
- Page Count: 16
- Language: Ukrainian
