Na rozhraní ideonym a pragmatonym: jména parfémů a jejich souvislost s olfaktorickou percepcí
Between ideonyms and pragmatonyms: perfume names and their olfactory perception

Summary/Abstract: The study deals with parfume names from the beginning of the 19th century until the1980s. It looks into parfume names in relation to the position of perfume in social andsubsequently marketing context and characterizes the changes and trends in nomenclature.Descriptive words, typical for the 19th century, are replaced by metaphoricalones. The perfume becomes a means of expressing one’s personal identity and thename plays a significant role in the process of accepting the fragrance and identifyingwith it. A lack of descriptive and qualificative names in favor of metaphorical onesalso proves a shift in perfume perception as an artistic object, which supports the initialhypothesis that perfume names (perfumonyms) can be seen not just as a subgroupof pragmatonyms, but also as a distinctive subgroup of ideonyms.

• Details
• Contents