ОСНОВНІ НАПРЯМИ КОМУНІКАТИВНОГО ДИНАМІЗМУ У ПРОСТОРІ РЕЛІГІЙНОЇ КОМУНІКАЦІЇ
THE MAIN DIRECTIONS OF COMMUNICATIVE DYNAMISM IN THE SPACE OF RELIGIOUS COMMUNICATION

Summary/Abstract: The features of the modern situation in Ukraine demonstrate a growth of the interest in the phenomenon of the linguistic programming of personality, which is correlated to the media, political and religious influences simultaneously. The article is devoted to the categories of communicative ethics and responsibility in the religious discourse. The main directions of renovation of religious communication in Ukraine have been stated. The effects of communicative dynamism are corresponded to the political, marketing, social functions and are represented by the religious advertisement, religious branding, religious tourism, religious naming, media activity of the Orthodox and proselyte religious groups, the different types of convergence with political values. The objects of the research are the hidden aspects of verbal religious communication. The subject of the article is renovating communicative status of religious texts. The tasks are the following: to analyze the innovative forms of communicative interactions in the modern Ukrainian religious discourse. The methodology of the research is based on the current approaches to scientific studying of linguistic suggestion. I use discourse analysis (critical) for the science qualification of interactional aspects, sociopsychological and sociocognitive characteristics, frameworks and contexts. In religious discourse, text representation has some characteristics of the independent semantic field, but in a communicative process a religious text can acquire the forms of power and control, which are used by the religious leaders and institutions. Therefore, the use of mass media channels for retranslation of religious ideas, in which the media literacy is ignored, promotes the growth of all types of verbal manipulation. In Ukraine the present-day informational situation is determined by the needs of popularisation of knowledge about existing manipulative technologies and linguistic manipulative techniques, in particular.

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