PODCAST – A NEW CHALLENGE FOR OPINION-FORMING PERIODICALS IN SLOVAKIA
PODCAST – A NEW CHALLENGE FOR OPINION-FORMING PERIODICALS IN SLOVAKIA
Author(s): Pavel BielikSubject(s): Social Sciences, Media studies, Communication studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Advertisement; Audio; Media; Monetization; Periodicals; Podcast;
Summary/Abstract: Podcast has entered the Slovak media landscape only recently, although abroad it is a well-established source of information, an entertaining, motivational, or educational medium used daily by a part of population. As it is an easily available and relatively simple format, Slovak mainstream media are currently trying to establish themselves in the area of podcast. The paper will analyse motivations and efforts of individual media market actors, measurability of podcast and its (not exclusively) economic potential and possible risks.
Journal: Marketing Identity
- Issue Year: 7/2019
- Issue No: 1
- Page Range: 788-802
- Page Count: 15
- Language: English