THE PROBLEM OF JOURNALISTIC OBJECTIVITY ON SOCIAL MEDIA
THE PROBLEM OF JOURNALISTIC OBJECTIVITY ON SOCIAL MEDIA

Summary/Abstract: It is obvious that a journalist nowadays is not that person that spends whole days sitting in the newsroom and writing articles. They must be able to work with several online platforms and tools, they communicate with their readers in Facebook groups, offer flash news and photo-material on Instagram. This means that there is a part of the audience that interacts with the medium on the internet, but does not read the articles at all and only reacts with “likes” and comments. This social networks have caused a notable revolution not only in our approach to information, but also in the perception of journalistic objectivity. Investigative journalists thus often face a difficult task to provide verified and objective information in crisis situations without overstepping the framework of their profession and succumbing to a cult of their own personality, and respecting the roles and principles of their occupation, which strongly influences the public opinion. The paper focuses on the obstacles and the growing popularity of using social networks in the area of investigative journalism.

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