Нови подходи при изследване на човешкото поведение и мотивацията в организациите
New approaches in studying human behavior and motivation in the organizations

Summary/Abstract: Theoretical prerequisites and messages are considered, which change the orthodoxy of economic theories by displaying the specific aspects of behavioral economics, as well as the necessity of interaction between the different scientific views when analyzing motivation. The motivation in this context is monitored as a multifaceted and multifactor event for estimation, embodiment and development in the organizations (integrative tendencies, relations: “rational-irrational”, “external-internal”, researches, indicators and application of instrumentation under the so called new theories).

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