PERCEPCIJA STUDENATA O ULOZI NASTAVNOG I ADMINISTRATIVNOGO SOBLJA PRI PROCJENI KVALITETE USLUGA POSLOVNOG OBRAZOVANJA
STUDENTS’ PERCEPTIONS ABOUT ROLE OF FACULTY AND ADMINISTRATIVE STAFF IN BUSINESS EDUCATION SERVICE QUALITY ASSESSMENT

Summary/Abstract: This paper focuses on dimensions of the perceived service quality measurement for business schools. We propose an adapted SERVQUAL measure of expected and perceived quality, where employees at business schools are split into two groups: faculty and administrative staff , and as- sessed separately. This measure represents a tool for comparable service quality assessment at business schools. Empirical data were collected among undergraduate students in a developing economy. A total of 282 respondents were used to assess the overall fi t of the proposed model and to test the differences between the expectations and the perceptions of service quality in a business school. The results support usability of the proposed adapted SERVQUAL measure. Therefore, the study contributes to the existing literature reporting the findings on service quality in an educational context.

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