Mavi Okyanus Stratejisi ve Sağlık Sektörü Uygulamaları Üzerinde Bir Çalışma
A study on Blue Ocean Strategy and Health Sector Practices

Summary/Abstract: Since blue ocean strategy was put forward, it has been intensely interested by both business world and academic community. Particularly, because of blue ocean strategy’s offer to make competition irrelevant by creating untapped demand, blue ocean strategy has been successfully applied by various industries. As in many industries, health sector, in which a highly competitive environment is in effect can be one of the sectors in which blue ocean strategy can be applied. This study, conducting international literature survey, aim at presenting conceptual framework of blue ocean strategy and a perspective for applicability of blue ocean strategy in health sector. In literature survey, it was seen blue ocean strategy was successfully applied across various sectors. Though practices of the blue ocean strategy in health sector have been limited yet, depending on its success in different sectors, it is considered to have potential to be applied in health care sector.

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