LIMBAJ, PUBLICITATE ŞI MODEL CULTURAL
LANGUAGE, ADVERTISING AND CULTURAL MODEL

Summary/Abstract: When one speaks about advertising it is similar to the wonderful things that are displayed in the shop window- they look gorgeous but cannot be touched. If touched yet, the fairy tale pumpkin turns into the long waited chariot while Cinderella turns into the midnight princess. This paper gives insight into the processes inside advertising that are responsible for the miraculous changes in humans, turning their driven back attitudes to real-time pleasure. A two folded instrument turning lacks into gratification but also bringing obedience along, advertising shifts turns from master to servant and back both for the consumer and for the producer.

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