Celebrity v mediálnom priestore – metamorfóza obyčajnej nezvyčajnosti na nezvyčajnú obyčajnosť
Celebrities in the Media Arena―Metamorphosis of Ordinary Unusualness into Unusual Ordinariness

Summary/Abstract: The paper is focused on transformation of an ordinary person into a celebrity. Starting from definitions of celebrity and celebrity culture, online celebrity will be conceptualized by looking specifically at the sequence pattern: success in particular field―media-mediated fame―a celebrity status, which is typical for the media-mediated fame in the traditional, i.e. offline media, in opposition to the sequence pattern present in the online arena: self-presentation―self-media-mediated fame―a community celebrity status―success in the field. What they have in common is that leaders are firstly labelled “famous person” before they become celebrities. This paper has aimed to contribute to theorizing the role of online media in circulation of media-mediated fame.

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