СТРАТЕГІЯ ОРГАНІЗАЦІЇ В УМОВАХ ОБМЕЖЕНЬ, НЕВИЗНАЧЕНОСТІ ТА НЕПЕРЕДБАЧУВАНОСТІ
AN ORGANIZATION’S STRATEGY UNDER CONSTRAINTS, THE UNCERTAINTY AND UNPREDICTABILITY

Summary/Abstract: The author has analysed contemporary scientific approaches to substantiating the essence of strategizing. The author has proven that: a) a business organization deals with numerous constraints (material, financial, human resources, managerial, etc.) already in the process of drawing up a strategy; b) implementing an organization’s strategy almost usually occurs under the greater or smaller uncertainty and risks; c) the factor of unpredictability may significantly affect strategizing. The author has formulated recommendations regarding applying instruments of the prognostication, foresight studies, and preparation of business scenarios. The author has attached special attention to so-called jokers with a powerful effect of influence because of the high extent of their unpredictability and uncertainty, as well as the necessity for prognosticating hypothetical negative scenarios for developing a business organization and for forming the resistance to them.

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