Attributes of an attractive employer in the context of interests articulated by employees. Results of empirical studies
Attributes of an attractive employer in the context of interests articulated by employees. Results of empirical studies
Author(s): Agata Pietroń-PyszczekSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: employer brand; corporate image; employee interests; stakeholders; Lower Silesia
Summary/Abstract: Attributes of attractive employers are presented, based on the results of empirical studies on employee interests. Structured interviews were conducted in 2010-2011 among non-managerial employees in the companies of the Lower Silesia region.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 224
- Page Range: 30-37
- Page Count: 8
- Language: English