Strategic Management Determination In The Function Of Understanding Consumer Paradigm
Strategic Management Determination In The Function Of Understanding Consumer Paradigm

Summary/Abstract: Management job refers to decision making. The goal of decision-making isinternal environment - where most immediate business events arise, develop, maintain, anddisappear. However, one of the goals of decision-making is the external environment -target existing and potential changes, understanding the strategy as a process of changes.The strategy is a response of management to changes, in a way to achieve competitiveadvantage, to create diversity and to introduce new working methods that others do nothave, to gain advantage, to position itself in the minds of consumers offering differentproducts in relation to competitors, offering completeness range for specific groups ofconsumers, acceptability for consumers (in which case it is possible to make theirsegmentation), on the one hand, and competitors, on the other. The strategy, therefore, doesnot imply success, it is assumes competitiveness. Competitiveness is the lasting power, whilethe success is time-limited category.Consumer paradigm is one of the most important business focus segments (sui generisbusiness investment) and external partner of business management culture of a company. Itsproper understanding leads to building up successful strategic relations. According todefinition, the relations are symbiosis of relations and change. Relations are the spiritualsubstances of two or more interest groups (for example, commercial companies, on the onehand and consumers on the other) that materialize the vision of the current situation,positive or negative. The changes are the elements of improvement, but worsen relations.These are the challenges of reality that are moving in many directions. It is important tofocus on strategic direction, which carries the meaning of their relevance to business

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